As an accountant, I regularly receive calls from software companies, inviting me to trial their product. So when I was first approached by Xero I have to admit that my initial reaction to the “salesy“ (although admittedly slick) marketing pitch was to run a mile. But actually, Xero proved to be anything but an […]
7 tips to getting customers to pay (quickly)
The idea for my blog “tips to getting customers to pay” came to me after reading narrative on a software site. The article stated “that asking customers for money and invoicing them accordingly was the best part of a small business owner’s job” Really? I was cast back to the early months of starting up […]